Rolex Day-Date

Double Quickset Day-Dates were once a thing of fantasy.

Early Day-Date models offered no Quickset functionality, meaning that both the Day and Date functions had to be manually set – with a fair amount of winding, mind you – by the user in order to display the correct information on the calendar complications. by the late 1970s, Rolex had improved the system and began offering Single-Quickset versions in the ‘five digit’ References based on the 18038. These versions allowed easier setting of the Date function, but you still had to crank through all seven days in order to set the Day. It wasn’t until the introduction of the 182XX in the late 1980s that things got infinitely easier.

This particular watch, a Reference 118389, is finished in 18K white gold with a glossy white dial with applied white gold Roman indices, a factory diamond bezel, and a not commonly seen white gold Oyster bracelet with hidden deployant clasp. Additionally, this watch shines jut a bit brighter than its counterparts with factory diamond-set lugs. 

While not for everyone, and perhaps even excessive – this watch was created to be excessive.

We think it has achieved that with bells on.